Privacy Policy
Last updated: January 15, 2026
1. Identity of the Data Controller
Mirthboundmx Consultoría Financiera, S.A. de C.V. (hereinafter "Mirthboundmx"), with address at Av. Paseo de la Reforma 505, Floor 42, Col. Cuauhtémoc, C.P. 06500, Mexico City, Mexico, and RFC: MCF220115HR4, is responsible for the processing of the personal data you provide, which will be protected in accordance with the Federal Law for the Protection of Personal Data Held by Private Parties (LFPDPPP) and other applicable regulations.
2. Personal Data Collected
For the purposes stated in this Privacy Policy, we may collect your personal data in different ways: when you provide it directly through our online forms, by email, or by phone. The personal data we collect includes: full name, email address, and content of messages you voluntarily send us. We do not collect sensitive personal data through this website.
3. Purposes of Data Processing
The personal data we collect will be used for the following primary purposes, which are necessary for the service you request: (i) follow up on your financial consulting requests; (ii) provide information about our economic education and social support services; (iii) contact you to schedule advisory sessions. As secondary purposes, which are not necessary but allow us to provide you with better service: (i) send you promotional information about new programs and workshops; (ii) conduct satisfaction surveys; (iii) prepare internal site usage statistics.
4. Data Transfers
Your personal data will not be transferred to third parties without your consent, except in cases provided by the LFPDPPP and its Regulations, such as requests from competent authorities that are duly founded and motivated. We do not share your data with advertising companies, third-party social networks, or entities outside Mexican territory.
5. ARCO Rights
You have the right to Access, Rectify, and Cancel your personal data, as well as to Object to its processing or revoke the consent you have given us, through the procedures we have implemented. To learn about these procedures, requirements, and deadlines, you can contact our Personal Data Department at: privacidad@mirthboundmx.com or by calling +52 (55) 4170-8923, Monday through Friday from 9:00 AM to 6:00 PM (Central Mexico Time).
6. Security Measures
Mirthboundmx has adopted administrative, technical, and physical security measures to protect your personal data against damage, loss, alteration, destruction, or unauthorized use, access, or processing. We use SSL/TLS encryption protocols for data transmission through our website. Our servers have restricted access controls and we conduct periodic security audits. However, no system is completely infallible, so we cannot absolutely guarantee the security of information.
7. Use of Cookies and Tracking Technologies
Our website uses cookies and other tracking technologies to improve your browsing experience. Cookies are text files that are stored on your device when you visit our site. For more information about the specific use of cookies, please consult our Cookie Policy available on this same site.
8. Modifications to the Privacy Policy
We reserve the right to make modifications or updates to this Privacy Policy at any time, to address legislative developments, internal policies, or new requirements. These modifications will be available through our website in the corresponding section. Continued use of our services after the publication of changes will constitute your acceptance thereof.
9. Contact and Complaints
If you believe that your right to personal data protection has been harmed by any conduct of our employees or by our actions or responses, you may file a complaint with the National Institute of Transparency, Access to Information and Personal Data Protection (INAI). For more information visit www.inai.org.mx. For any inquiries related to this Privacy Policy, you may contact us at: privacidad@mirthboundmx.com.